Corporate Blogs in a Social World Fri, 03 Sep 2010 03:00:00 -0400

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Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive.

Setting Expectations With Your Copy Fri, 03 Sep 2010 03:00:00 -0400

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Are the marketing messages on your website as clear as they can be? Consider these examples.

How to Help Your Business Prosper: 3 Questions to Ask Thu, 02 Sep 2010 03:25:00 -0400

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Digital marketers have access to insights that can help their business weather tough economic times.

Best Sites, Best Advertising Opportunities Thu, 02 Sep 2010 03:20:00 -0400

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The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users.

3 Things That Will Jumpstart Mobile Advertising Thu, 02 Sep 2010 03:15:00 -0400

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Before marketers allocate bigger budgets for mobile advertising, there are lessons to learn from "traditional" online advertising.

Click-to-Open Ratio and Its Shortcomings Thu, 02 Sep 2010 03:10:00 -0400

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Is click-through rate a better success metric for e-mail marketing campaigns?

Personally Personalized Ads Thu, 02 Sep 2010 03:05:00 -0400

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Mass customization does not spell certain death for analytics. Quite the opposite.

Moving Beyond Behavioral Ads Wed, 01 Sep 2010 03:10:00 -0400

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Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways.

A Deliverable E-mail Address Does Not a Relationship Make Wed, 01 Sep 2010 03:05:00 -0400

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Mailbox providers don't think of "engagement" the same way that marketers do. Consider these six approaches to better connect with your subscribers.

SEO Versus PPC: Where's Your Budget Going in 2011? Wed, 01 Sep 2010 03:00:00 -0400

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Some businesses blindly spend money on paid search advertising without giving any thought to search engine optimization. Here's why they are throwing away money.

Facebook Ad Network - Is It Coming? Tue, 31 Aug 2010 03:15:00 -0400

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Exploring new Facebook possibilities – unprecedented targeting to a massive audience and a new ad network layered over the social graph.

Asking the Right Questions Tue, 31 Aug 2010 03:10:00 -0400

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Questions from the search industry and how to shift their focus in the right direction.

Acquisition Marketing - Where Is the True Value? Tue, 31 Aug 2010 03:05:00 -0400

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Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach.

Walk the Line Tue, 31 Aug 2010 03:00:00 -0400

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Industry partners and marketers walk a fine line between leveraging data for more effective audience targeting and ensuring consumer privacy protection.

30 Do's and Don'ts for E-mail Rock Stars Mon, 30 Aug 2010 03:15:00 -0400

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The simple ways you can ensure your e-mail marketing expert status.

Limitations of Personas in Landing Page Testing Mon, 30 Aug 2010 03:10:00 -0400

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The elements, advantages, and drawbacks of personas used in usability testing.

Do's and Don'ts for Your Search Campaigns Mon, 30 Aug 2010 03:05:00 -0400

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25 things to remember to do and not do for your PPC and SEO campaigns.

The Great Click Debate Mon, 30 Aug 2010 03:00:00 -0400

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Do people need to click on your ads for them to matter? Or is there value to getting exposure to the brand?

Why You Need to Really Care About Touchscreens Fri, 27 Aug 2010 03:10:00 -0400

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Touchscreens are the most welcome of all technologies, in that they don't make things more complex or force us to try to learn how to use them.

Is Your Corporate Metabolism Killing You? Fri, 27 Aug 2010 03:05:00 -0400

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Companies that don't choose to be authentically customer-centric and learn to quickly communicate, iterate, and adapt to change will struggle.

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots? Fri, 27 Aug 2010 03:00:00 -0400

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Part 3 of a series on building marketing information assets.

Marrying Media Buying and Social Marketing Thu, 26 Aug 2010 03:15:00 -0400

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Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa.

Facebook - Places to Go and People to See Thu, 26 Aug 2010 03:10:00 -0400

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Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing.

Back to (E-mail) School Tips and Tricks Thu, 26 Aug 2010 03:05:00 -0400

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Fifteen back-to-school ideas to ensure you ace your year-end report card.

SEO (Almost Always) First Thu, 26 Aug 2010 03:00:00 -0400

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A look at why SEO should come first from a chronological, priority, and budgeting perspective.

Social Media Is Not Free: Here's Why Wed, 25 Aug 2010 03:15:00 -0400

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Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong.

SEO and Integration With Social Media Wed, 25 Aug 2010 03:10:00 -0400

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Why does social media matter to search marketers?

Time to Revamp Your B2B Newsletter Wed, 25 Aug 2010 03:05:00 -0400

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Design a B2B newsletter that informs your subscribers and helps them improve their job performance with these three steps.

The Rise of the Demand Side Platform Wed, 25 Aug 2010 03:00:00 -0400

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A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series.

6 Reasons Why Retailers Must Adopt Mobile Marketing Tue, 24 Aug 2010 03:15:00 -0400

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Retail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center.

User-Generated Content Becomes Front and Center With Google Tue, 24 Aug 2010 03:10:00 -0400

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Google Caffeine and Rich Snippets gives user-generated content a lot more weight.

Branding - The Next Frontier of SEM Tue, 24 Aug 2010 03:05:00 -0400

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The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth.

The Backdoor to Social Media Tue, 24 Aug 2010 03:00:00 -0400

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Five tips for easing advertisers into social media advertising.

5 Ways to Integrate Stories Into Your Social Media Marketing Mon, 23 Aug 2010 03:15:00 -0400

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Marketers need to create powerful stories that your audience wants to hear, engage with, and share.

Remarketing 101 Mon, 23 Aug 2010 03:10:00 -0400

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Not only can remarketing help increase your conversion rate but it will also leave a branding impression on your consumers.

It's Not About the Send Mon, 23 Aug 2010 03:05:00 -0400

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The next time you're rushing to meet a send deadline, step back and ask yourself if the audience you're sending to is going to be moved to action because of your e-mail.

Search and Display: Has Convergence Arrived? Mon, 23 Aug 2010 03:00:00 -0400

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A Q&A with Dax Hamman, VP display media at iCrossing.

What's the Next Game Changer in Digital Marketing? Fri, 20 Aug 2010 03:15:00 -0400

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Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising.

Of Mice and Change Fri, 20 Aug 2010 03:05:00 -0400

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We are so concerned with moving the online consumer to the mobile channel that we forget we're assuming that consumers are online/Web customers first.