Google Introduces Branded Map Icons Thu, 02 Sep 2010 17:56:58 -0400

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The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.

Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken Thu, 02 Sep 2010 17:02:00 -0400

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Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.

Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads Thu, 02 Sep 2010 16:54:00 -0400

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Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair.

Virgin America's Geo-Social Loss Leader Gets Huge Response Thu, 02 Sep 2010 12:56:00 -0400

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Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.

Google Holds on to AOL's Search Business Thu, 02 Sep 2010 10:41:19 -0400

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Google will supply search results and search ads across AOL properties until at least 2015.

Alterian Fills Social Media Gap With Intrepid Acquisition Thu, 02 Sep 2010 10:03:46 -0400

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Intrepid is a 40-person firm with offices in Seattle and London.

Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push Thu, 02 Sep 2010 00:05:00 -0400

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UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.

ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities Wed, 01 Sep 2010 17:19:02 -0400

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Purchase will provide data sources, video measurement technology, and extend comScore's European footprint.

Apple Launches Ping, Social Network for Music Wed, 01 Sep 2010 15:22:00 -0400

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Ping will live within iTunes and allow users to "follow" artists and each other.

Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks Wed, 01 Sep 2010 14:27:28 -0400

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Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter.

OpenX Partners With Dentsu CCI on Japanese Ad Exchange Wed, 01 Sep 2010 10:10:00 -0400

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The world's fifth largest marketing organization adopts an exchange model.

K-Swiss 'Kenny Powers' Work Shows Marketing Is F*cking Changing, Man Tue, 31 Aug 2010 17:12:00 -0400

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An in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss's video is getting big-time hits, and its Facebook presence has increased 7X.

Reddit Drops Pro-Pot Ads, Says Just Say Now Tue, 31 Aug 2010 16:52:00 -0400

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An anti-Digg rebellion has cost the pro-marijuana group its ad freedom.

MLB, YouTube Hope New Channel Attracts Japanese Advertisers Tue, 31 Aug 2010 12:44:00 -0400

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Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.

Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com Mon, 30 Aug 2010 18:00:00 -0400

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The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.

Red Bull, EA, and GE Seek 'Followers' on the New Digg Mon, 30 Aug 2010 14:33:00 -0400

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So far users have not flocked to create branded accounts, but it's early.

Censorship of Pro-Pot Group Campaign Leads to Free Ads Mon, 30 Aug 2010 13:44:00 -0400

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Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause.

Parents Sue Facebook Over Ads And 'Like' Data Fri, 27 Aug 2010 16:29:00 -0400

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Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.

USA Today Restructures to Focus on Digital Products Fri, 27 Aug 2010 15:57:00 -0400

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Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.

Real Estate Sites Enjoy Benefits of Market Slowdown Fri, 27 Aug 2010 00:15:00 -0400

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As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.

Was Fandango's Deal Actually A List-Build Purchase by Groupon? Thu, 26 Aug 2010 16:18:00 -0400

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The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort?

Phony iPhone App Reviews Get Reverb in Hot Water with FTC Thu, 26 Aug 2010 15:13:00 -0400

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Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t what got it in trouble.

Promoted Tweets Increase Engagement by 50 Percent for Zecco Thu, 26 Aug 2010 00:06:00 -0400

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Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links.

Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites Thu, 26 Aug 2010 00:05:00 -0400

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Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites.

How Gap's 'Groupon' Went Crazy Viral Wed, 25 Aug 2010 00:05:00 -0400

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An in-depth look at the group-buying platform's biggest and most successful campaign to date.

Yahoo Switches to Bing for Organic Search Results Wed, 25 Aug 2010 00:00:00 -0400

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Microsoft's Bing engine now powers all organic search results on Yahoo sites.

News Corp to Integrate Fox Audience Network With MySpace Tue, 24 Aug 2010 19:47:57 -0400

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Integration follows the departure of the unit's President, Adam Bain, to Twitter.

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011 Tue, 24 Aug 2010 15:31:01 -0400

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According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall.

Whrrl Says It's Up Next for Facebook 'Places' Partnerships Tue, 24 Aug 2010 01:09:00 -0400

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The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week.

Florida Candidate Aims Mobile Ads at Voters in Line at Polls Tue, 24 Aug 2010 01:00:00 -0400

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Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today.

Report: Twitter Hires First Vice President of Revenue Tue, 24 Aug 2010 00:59:31 -0400

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Twitter continues to build out its ad sales teams as it attempts to monetize its service.

Social Media Drives Hyundai 'Uncensored' Campaign Tue, 24 Aug 2010 00:10:00 -0400

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YouTube and Facebook provide opportunities for consumers to comment on the Sonata.

After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC Tue, 24 Aug 2010 00:05:00 -0400

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In July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes.

Nokia Buys Mobile Application Analytics Firm Mon, 23 Aug 2010 00:10:00 -0400

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Handset manufacturer follows competitors in investment in mobile analytics space.

Cotton Makes Social Interaction the Fabric of Its Brand Mon, 23 Aug 2010 00:05:00 -0400

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A new site and Facebook page aim to boost communication with consumers.

Real-Time Storytelling: A Real Story Fri, 20 Aug 2010 14:36:00 -0400

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When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter.

Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches Fri, 20 Aug 2010 13:45:00 -0400

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Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare.

At Connected Marketing Week, Talk Is Heated Around the Future of Display Fri, 20 Aug 2010 06:21:00 -0400

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Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else.

Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell Thu, 19 Aug 2010 15:41:17 -0400

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Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM.